Comments on: Using Google Adwords to promote your photography business and find clients

By: Erick Danzer

Erick Danzer — Fri, 01 May 2009 20:35:24 +0000

Nice tip, Susan! You know, when you do Adwords, you really need to get inside the head of potential clients and think about what they’ll search for. I’ve always thought that if I were looking for say, a portrait photographer, I would never type “portrait photographer” into a search engine. Way too general. Since I live near Boulder CO, I would punch in “portrait photographers Boulder CO”. Get’s at your fist campaign above. I think that including geographic terms in almost all of your search strings might be even more effective than geographic target.

By: Susan

Susan — Tue, 28 Apr 2009 11:14:46 +0000

I would just like to comment on the Geographic Targeting.

Granted, most of the time someone who lives in Georgia will be searching for local photographers, not photographers in Oregon. However, what about the situation where someone is making their daughter’s wedding in Georgia, but they live in Oregon? This is just an example…I am sure there are others.

I have found setting up two separate campaigns works well. In Campaign #1, you would have the search term (among others) “Georgia Photographers”. So here, you would appear for anyone searching for a photographer in Georgia, no matter where they lived.

For Campaign #2, set up the Geographic Targeting for Georgia. You don’t need the word Georgia in your keyword phrase, just “Photographer” (or more specific keyword terms). Your site would come up for anyone in Georgia searching for “Photographer”, even if they do not put in the word Georgia also.

Susan
Digital Photo Tips

By: Understanding Google Adwords | xearx.info

Understanding Google Adwords | xearx.info — Thu, 16 Apr 2009 08:59:21 +0000

[...] Using Google Adwords to foster your photography commercial operation and find … [...]

By: Brad

Brad — Thu, 16 Apr 2009 01:52:47 +0000

Beyond Google advertising there are other companies being started to help professional photographers maximize the money the make from their shoots, and simplify their business.

Snapizzi recently launched and provides free technology to tag and sell your photos. Digital barcodes automatically capture and manage your photos for sale; you get e-commerce, order, payment and fulfillment with no set-up fees or subscription costs.

And after PSW Snapizzi was featured in Layers Magazine:
http://www.layersmagazine.com/snapizzi-more-cool-tutorials.html