Tag Archives: Pricing

How to Price Assignments: Price High and Give Your Clients an Experience

By DSLRBlog Editors | Published December 20, 2009

Unlike my usual posts, this is an off-the-cuff post spurred by a recent experience with some clients. We did a shoot with a young lady, an equestrian, along with her horse. We worked hard to make it not just a photo shoot, but an experience. They loved it, and loved the photos, and never blinked about the price. In interacting with the clients afterward, I realized what a unique and special experience it was for them.

Pricing is often one of the hardest areas of the business for photographers. New photographers are sensitive about their lack of experience, afraid they don’t merit a large fee and can’t compete with more established professionals. But even for established professionals, a certain sense of guilt is common when it comes to talking price. Many professionals are almost apologetic when quoting a price, and are much to willing to come down. Continue reading »

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Posted in Getting Assignments, Pricing | Also tagged , , 11 Comments

My good news is Strobists Dilemma

By DSLRBlog Editors | Published August 17, 2006

What a coincidence. On the same day I give away a photograph for free to be used by British Airways inflight magazine I read this from Strobist

Try to resist the cheap thrill of being paid (very little) for a photo. The true expense of that action is that you ultimately deprive someone who has devoted their life to shooting professionally much of a chance of financial survival. If you are good enough to work for pay, you are good enough to work harder and raise the standards of the profession, not devalue them.

On the one hand I can totally get your point David, I really do. And you know, I do feel a little guilt for giving my photograph away (thanks for ruining a great moment in my photography career! heh).

Having pondered on it for a little while though here are my thoughts

  • If I say “no” someone else will say “yes”.
  • The only person I would be depriving is me and sorry but depriving me hurts a lot more than depriving you from where I am standing.
  • How the heck am I supposed to build a portfolio if I have to charge what you consider fair rates to people who consider those rates anything but.
  • The people who want cheap or free will not pay more than that.
  • What makes the photography industry any different?

My last point needs some clarification. Consider web sites. A company comes to me and says “I want a web site to sell my widgets”. I say “That will be $£xx,xxx.99″. They say “Whoah, my neighbour’s nephew’s friend’s sister can do it for $£x”. I say “Go get them to do it then and come back to me when they make a hash of it”.

If an industry gets commoditised it is because that industry is doing a poor job of selling itself. What is the difference between me building a website and the 12 year old kid with a copy of Dreamweaver? Oh, probably more than a million pounds in profit on the clients bottom line, and I can prove it, but I am not going to do it at the kids rates. You have to decide what the difference is between your photograph and some kids $1 stock photo. If there is no difference who’s fault is that? Not the kid and not the customer, that’s for sure.

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Posted in Legal Issues, Ethics, Model Releases, News and Commentary, Online Photography Community, Pricing | Also tagged , , , , , 2 Comments