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Tag Archives: Pricing
How to Price Assignments: Price High and Give Your Clients an Experience
Unlike my usual posts, this is an off-the-cuff post spurred by a recent experience with some clients. We did a shoot with a young lady, an equestrian, along with her horse. We worked hard to make it not just a photo shoot, but an experience. They loved it, and loved the photos, and never blinked [...]
Posted in Getting Assignments, Pricing
Also tagged assignments, customer service, getting clients
11 Comments
My good news is Strobists Dilemma
What a coincidence. On the same day I give away a photograph for free to be used by British Airways inflight magazine I read this from Strobist
On the one hand I can totally get your point David, I really do. And you know, I do feel a little guilt for giving my photograph away (thanks for ruining a great moment in my photography career! heh).
Having pondered on it for a little while though here are my thoughts
My last point needs some clarification. Consider web sites. A company comes to me and says “I want a web site to sell my widgets”. I say “That will be $£xx,xxx.99″. They say “Whoah, my neighbours nephews friends sister can do it for $£x”. I say “Go get them to do it then and come back to me when they make a hash of it”.
If an industry gets commoditised it is because that industry is doing a poor job of selling itself. What is the difference between me building a website and the 12 year old kid with a copy of Dreamweaver? Oh, probably more than a million pounds in profit on the clients bottom line, and I can prove it, but I am not going to do it at the kids rates. You have to decide what the difference is between your photograph and some kids $1 stock photo. If there is no difference who’s fault is that? Not the kid and not the customer, that’s for sure.
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