Tag Archives: Photography Business

If you’re an advanced enthusiast serious about making it as a pro, here are nine practical steps you can take to start the transition. These steps will help you break inertia, make your first sales, and establish a solid foundation on which to build.

1. Find your niche and start shooting in it.

Most enthusiasts shoot what they want, where there at, without any overarching logic. They produce a haphazard collection of different images. Then they try to sell the resulting images. Shoot first and then find a market. Pros do just the opposite: they know their market, and then shoot for it. They specialize, get to know buyers in their niches, and shoot deliberately and strategically to deepen their portfolio in their chosen areas. Starting tomorrow, spend some time figuring out where you want to specialize, and from now on spend your precious shooting time in those areas. Unless you live in Kansas and are determined to have your niche be Central American travel photography, it’s not that hard to build a solid portfolio. Just give yourself a highly targeted list of assignments. Do some at-home product shoots, or portrait or engagement sessions with family or friends. Assign yourself to cover at least 10 mammal species at the local zoo, or spend some time at some local wild areas. Take it seriously – learn about the animals or natural areas you’re covering. As long as your niche is something close to home, you can build a portfolio relatively quickly. Continue reading »

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