Tag Archives: getting clients

How to Price Assignments: Price High and Give Your Clients an Experience

Unlike my usual posts, this is an off-the-cuff post spurred by a recent experience with some clients. We did a shoot with a young lady, an equestrian, along with her horse. We worked hard to make it not just a photo shoot, but an experience. They loved it, and loved the photos, and never blinked about the price. In interacting with the clients afterward, I realized what a unique and special experience it was for them.

Pricing is often one of the hardest areas of the business for photographers. New photographers are sensitive about their lack of experience, afraid they don’t merit a large fee and can’t compete with more established professionals. But even for established professionals, a certain sense of guilt is common when it comes to talking price. Many professionals are almost apologetic when quoting a price, and are much to willing to come down. Continue reading »

Posted in Getting Assignments, Pricing | Also tagged , , 11 Comments