In the first place, the current situation is that the picture quality of the DX camera can already sufficiently produce a satisfying photograph. So, what’s the meaning of such a big sensor? Of course, there is also a price problem. We cannot put out an outrageously priced camera simply because we want to have better function on the camera.”

]]> Looks like Nikon are still not interested in full-frame sensor DSLRs. In fact it seems they are quite happy to let Canon take the market as they think their cameras suffice. Check out this interview from DSLRPhotography.

In the first place, the current situation is that the picture quality of the DX camera can already sufficiently produce a satisfying photograph. So, what’s the meaning of such a big sensor? Of course, there is also a price problem. We cannot put out an outrageously priced camera simply because we want to have better function on the camera.”

Question: But, isn’t it true that the Canon 5D product is actually quite successful?

Answer: “Certainly, there is a product like 5D out there. However, a camera is not only about the sensor, the product has to be considered with a combination of various elements. We have cost balance the various components of the camera, based on our judgement, there is no necessity to sell a camera with full frame sensor.

DSLR Photography – Nikon about their full frame camera plan

Is this a mistake? From a marketing point of view I think they will be seen as less “pro” while ever they do not have anything to match Canons 5D and pro line-up. If they also concentrate on adding to the entry-level and see price as a big barrier (which from the interview they seem to) they will also further push their “prosumer” image.

Interesting point about their sensors being developed through a partnership with Sony. With Sony DSLR cameras very much in development how long can this last? I imagine there are already moves to distance that relationship or at least diversify partners.

Having said that it might be the feedback they get is Nikon fans are not pushing for full-frame. Who knows?

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