As someone who spends much of his day evalgilising blogging it is nice to see a big company like Kodak embrace blogging, especially as it seems their new blog A Thousand Words is doing a lot of things right, most importantly having their staff blog rather than making yet another bland PR mouthpiece.
A Thousand Words is a place for stories from the people of Kodak. We love what we do, and we want to share our stories about imaging and its power to influence our world. We invite you to join our conversation with stories and images of your own.
So far there isn’t much to see and does have an odd smell of “marketing” about it
When you think of Kodak products in hospitals, you probably think of Kodak’s Health Group. But Kodak digital cameras and printer docks are playing an important role too.
Is it just me or does that read forced? Almost like each post has to have a “todays lesson from marketing dept”. Maybe I am just touchy on this particular subject but I don’t think premature babies are a nice way to sell cameras in such an obvious clumsy way, if Kodak does good work in this area let the story come across without the heavy-handedness guys!
Without that stuff it is a really nice story and one that touches me in a very personal way. The Kodak sales message could have been implied, right now it’s … never mind. I am glad Lauren is doing well, that’s what really matters. Maybe I just have issues.
Hopefully their bloggers real voices will take over before long. Either that or it will bomb, which would be a shame.
Source: DarrenBarefoot
Technorati Tags: kodak, photography, blogs, news
Kodak Blogs … kind of
As someone who spends much of his day evalgilising blogging it is nice to see a big company like Kodak embrace blogging, especially as it seems their new blog A Thousand Words is doing a lot of things right, most importantly having their staff blog rather than making yet another bland PR mouthpiece.
So far there isn’t much to see and does have an odd smell of “marketing” about it
Is it just me or does that read forced? Almost like each post has to have a “todays lesson from marketing dept”. Maybe I am just touchy on this particular subject but I don’t think premature babies are a nice way to sell cameras in such an obvious clumsy way, if Kodak does good work in this area let the story come across without the heavy-handedness guys!
Without that stuff it is a really nice story and one that touches me in a very personal way. The Kodak sales message could have been implied, right now it’s … never mind. I am glad Lauren is doing well, that’s what really matters. Maybe I just have issues.
Hopefully their bloggers real voices will take over before long. Either that or it will bomb, which would be a shame.
Source: DarrenBarefoot
Technorati Tags: kodak, photography, blogs, news