Sony have been talking about their plans for their newly named Alpha range of Digital SLR Cameras. These plans include releasing 20 new lenses this year and have underlined they are committed to this market for the long term. While they have some heritage with their Konica Minolta partnership they have a heck of a lot of ground to make up outside of the consumer market.
“Our goal is to become the shin’uchi, or headline performer, of digital SLR cameras. In the traditional Japanese art of rakugo storytelling, the shin’uchi is the performer recognized by everyone as the undisputed master of his craft.”
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