Sony Alpha DSLR News: Alpha will have Image Stabilisation as standard?

Sony has revealed a little more about their plans for Alpha, their new range of DSLR cameras based on the Konica-Minolta partnership. It seems from this interview they plan to include image stabilisation, or anti-vibration as they call it, as standard in the camera body.

Minolta was the only camera manufacturer to introduce an SLR camera with a CCD shift system that compensates for hand movements, and CCDs are one of the fields where Sony can leverage its commanding technological lead

This system can be used with all of the 16 million lenses already owned by customers. With other digital SLR cameras, you need to buy specially-made anti-vibration lenses.

Currently, our development plans are for all products in the line to be equipped with our anti-vibration technology.

So rather than it being a lense feature, the cameras CCD and intelligence does all the work. This is a major point of differentiation and could be a great selling point. The camera itself having image stabilisation makes lenses more cost effective, elevates humble existing lenses to being more useful in low light or long lengths without a tripod, and possibly meaning improvements are just a flash update away.

This range is starting to look interesting …

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