Photography SEO And The Power Of Local Link Building

For photography SEO, there is one extremely effective tactic that can get your website to the top of search engines. Link building is the process of generating links on external websites, facing your yours.

For instance, a link from DSLRBlog to your photography website, would be link building.

photography seo local link building

The best way to go about link building is by guest posting on photography websites. However, I want to talk about local link building.

Now being in such a niche category, link building for photography SEO is tricky. Commenting for links doesn’t work anymore, so what is there to do?

Photography SEO & Local Link Building

If your photography business is local based, and not a full-time traveler, then there is a really good method to try. Create a section on your website where you discuss partners, venues, etc. Reach out to venues that often host events where you are photographing. Write a very personal email explaining that you would like to partner by recommending each other to potential customers. The partnership requires an exchange in links. No money is to change hands, as it is an agreement between companies to increase business.

You can also exchange links with other photographers. If you are a New York City wedding photographer and never photograph an event in Las Vegas, then partner with a Nevada wedding photographer in the Las Vegas area and recommend him/her for potential clients.

Other local businesses you can partner with:

  • Bands
  • DJs
  • Florists
  • Bakers
  • Caterers

Local link building is not only great for photography SEO, but also for relationship building, business and it is also a lot of fun.

Do you have additional local partners you would like to see added to the list? Comment below and we will add them.

Thanks for reading,



  1. JD Smith December 7, 2012 at 8:21 am #

    I never quite thought about link building in this way … and this is very helpful. Thank you.

  2. Catalyst Concept LLC December 11, 2012 at 11:47 pm #

    What is the main difference between local link building & social link building? Can you explain this?

    • Scott December 12, 2012 at 5:20 am #

      Link building is the act of getting links to your website from other websites.

      Social link building is the act of getting Likes, ReTweets, Shares, +1s, Pins, etc, which puts your link on many social channels.

  3. Gino Creglia December 23, 2012 at 8:18 am #

    I’m a photographer is Sacramento, CA and will implement your link building campaign. Thank you for sharing. Gino

  4. Debbie Thompson April 25, 2013 at 12:22 am #

    Is it more effective to go meet owners in person or do you just try to contact them over the phone or email?

    • Scott April 25, 2013 at 5:27 am #

      That’s all personal strategy. I start with email and then work my way up to in-person.

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