Category Archives: Sony

Watch out Canon and Nikon, Sony are after you!

Could be good news for the price-sensitive “pro-sumer” market as they are planning on attacking the field using lower cost mass-market products.

I for one welcome Sony into the market, a bit of healthy competition could drive down prices and encourage innovation. It also confirms what we have been hearing about the Konica news. Apparently Konica have sold 16 million lenses over the years, that ought to be a good head start for Sonys new product. With their electronics and manufacturing capability, marketing expertise and healthy bank balance they should be a force to be reckoned with.