Unlike my usual posts, this is an off-the-cuff post spurred by a recent experience with some clients. We did a shoot with a young lady, an equestrian, along with her horse. We worked hard to make it not just a photo shoot, but an experience. They loved it, and loved the photos, and never blinked [...]
Short answer: Yes, but not in the way you think.
For most photographers, the word “portfolio” evokes images of a physical “portfolio” of images, often in a big black portfolio case, that represents who you are as a photographer. There are still a few situations when such classic portfolios are relevant—for example, if you are applying [...]
Today, pro photographer and fellow Photocrati contributor Steve Buchanan offers some advice on marketing plans for your photography business. Steve is a commercial photographer in Maryland. His work can be seen at www.buchanan-studios.com.
-
When is the last time you updated your marketing plan?
This is of course assuming you have a marketing plan. If you do – [...]
This article is about one of the most effective and precise ways to promote your business and find clients. Google Adwords makes advertising easier, faster, and more cost effective than ever before. If you want to, in a couple of hours, you can send a veritable flood of traffic to your site. And if you [...]
