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We're just relaunching in January 2012 with a new angle. DSLR Blog will be about images and their stories (we also write about other topics on Photography too). We welcome submissions from any type of photographer - from baby portraits to gut-wrentching humanitarian photography to pure art. Read our submission guidelines.Join Our Flickr Group!
Category Archives: Advertising
Write a Marketing Plan for Your Photography Business
Today, pro photographer and fellow Photocrati contributor Steve Buchanan offers some advice on marketing plans for your photography business. Steve is a commercial photographer in Maryland. His work can be seen at www.buchanan-studios.com.
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When is the last time you updated your marketing plan?
This is of course assuming you have a marketing plan. If you do – good for you. If not – get on it. I certainly don’t want to hold myself up as a model of small business marketing. I have definitely made my share of mistakes (and will hopefully continue to do so) but I have invested a lot of effort, time and even some money into learning about what works and what doesn’t.
I’m not here to tell you what will work for you and what won’t because those will be different for each photographer. Your particular market, the type of work you do and your geographic location all come into play when determining the right mix. The point I want to make is that all successful marketing campaigns have a few things in common. Continue reading
Using Google Adwords to promote your photography business and find clients
This article is about one of the most effective and precise ways to promote your business and find clients. Google Adwords makes advertising easier, faster, and more cost effective than ever before. If you want to, in a couple of hours, you can send a veritable flood of traffic to your site. And if you design your campaign correctly, the vast majority of those visitors will be people who are specifically looking for a photographer doing your kind of work.
So here are some tips on how to get started with Google Adwords and how to make sure you get the biggest bang for your advertising dollars. Continue reading
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Advertising Payment Page
Welcome to the advertising payment page for DSLRBlog.com and Photocrati.com. Thank you very much for your interest and your support of these sites. Together, Photocrati and DSLRBlog receive 20,000 unique visitors and 50,000 page views per month. DSLRBlog.com is an older, more established site with a dedicated and active readership. Photocrati.com, while newer, is a collective blog by a group of high profile professional photographers and has quickly overtaken DSLRBlog.com in total traffic (40,000 page views in May 2009). The readers of both sites are serious photography enthusiasts, semi-pros, or working professionals, so your ads will reach thousands of people directly interested in your products and services.
Please choose your advertising option below. These payment buttons will redirect you to Paypal for payment, where you can pay either with a Paypal account or with a credit card.
SIDEBAR ADVERTISEMENT
What you get: A prominent sidebar ad with a description of your services that will appear on every page (800+ pages on DSLRBlog, 500+ pages on Photocrati). We only sell 12 sidebar advertisements, and all 12 appear on every page. In addition, we will be doing a Thank You post that will thank your company directly and feature a description of your products and services and a link to your site. This post appears within the content area of our site and will reach our RSS subscribers! Because we are selecting in which companies we partner with, our advertisements come with an implied recommendation that will increase click throughs and conversions.
Both Photocrati and DSLRBlog: $60 / month (BEST VALUE)
Photocrati Only: $40 / month
DSLRBlog Only: $25 / month
LISTING IN THE PHOTOGRAPHERS’ RESOURCE DIRECTORY
What you get: A full, one-year listing in our Photographers’ Resource Directory. The directory is a well-categorized, easy-to-navigate list of quality companies that provide goods and services for photographers. Our aim is to save our readers hours of research time by finding and organizing the best companies in one place. By organizing the links in specific categories, users will be able to compare providers and choose the one that best meets their needs. Again, because we are selecting in which companies we partner with, our advertisements come with an implied recommendation that will increase click throughs and conversions.
Both Photocrati and DSLRBlog: $49 / year (BEST VALUE)
Photocrati Only: $36 / year
DSLRBlog Only: $24 / year